Wechat service accounts: stay safe after account crackdowns
Why you should care about WeChat service accounts right now If you live in China, study here, or plan to come, WeChat is not optional — it’s the platform that runs daily life. Service accounts (公众号 / Service Accounts) are the ones businesses, schools, expat groups, and news outlets use to push articles, manage mini-programs, handle customer service, and send official notices. But a recent wave of account closures — authorities said they shut or blocked more than 1,200 social accounts that impersonated media or spread unauthorized news — shows the rules can bite hard and fast. The crackdown targeted accounts on platforms including WeChat and Weibo that used logos or staged interviews without license, or that spread false or defamatory content. That matters to you if you rely on a student group, local expat newsletter, or a business service account for updates, because those accounts can disappear overnight and leave you in the dark. ...